When it comes to succeeding in today’s ever-competitive and digitally-driven modern business landscape, there’s no stronger tool for a successful e-commerce operation than top-notch website design.
Although it may sound a bit trivial at first, the face of your website is the difference-maker in your e-commerce business’s efforts because it’s the aspect that every customer interacts with. Just like having a good front desk team in a hotel or a dependable sales assistant in a shopping centre, having a well-built web design is one of the strongest tools for growth that you can utilise.
From boosted web traffic numbers to greater brand relevance on the Internet, the possibilities of having a well-built, balanced, and appealing design has no limits. In particular, the sales numbers for any business are guaranteed to see a significant increase once a web design is tweaked and updated with all the right practices and concepts in mind!
As clear as the importance of having a great web design may be, there’s one unsettling truth that applies to most business owners today: Many companies don’t know where to start.
The truth about building a successful web design is that it’s easier than what most people may expect. If you want to make the most out of your online presence but don’t exactly know where to begin, here are a few crucial tips that you can use to facilitate effective web design decisions:
Tip #1: Take the time to improve your website load speeds
Among all the different aspects of your web design that get the most interaction, the factor that users deal with the most is its loading speed. This shows just how vital it is to make sure that yours is on point.
With internet users becoming far more particular about how much time it takes for a website to load, it’s essential to take every step towards keeping your website’s under three seconds or less. Cutting down the file sizes on your website, upgrading your servers, and minimising or fusing web pages are great ways to shave seconds off your load time!
Tip #2: Use your website’s landing page to your advantage
A common mistake that many business owners and digital marketers alike make when improving their web design is that they overlook the effectiveness of their landing pages.
In terms of growth, no other part of a website’s design could leave a bigger impact on your efforts to grow than a landing page because it’s the deciding factor that visitors base their next steps on. With a well-designed landing page that easily gets your message across and makes sure that a specific call to action is pursued, you’ll be able to help potential customers take action right away!
After some inspiration? Have a look at Hubspot\’s article below that has stood the test of time.
https://blog.hubspot.com/marketing/fantastic-landing-page-examples
Tip #3: Harness the power of social proof by building it
Many users today on the presence of social proof to figure out whether or not to make a purchase or take action on an offer, even more so when it comes to websites.
Often seen in the power of reviews, the impact that social proof has on influencing consumer actions and buying habits is essential for modern digital success to the point where your web design can’t miss out on it. Through featured testimonials page with key points that are boldened and certifications and seals in the footer, you can build customer confidence that translates to immense profit in no time!
Conclusion
When it comes to succeeding online through digital marketing, having effective and attractive web design is one of the crucial factors that you can never miss out on. By taking the time to follow the three tips mentioned above, you’ll be able to set your efforts in the right direction and make sure that your business is primed for success with a digital face that gets the right results!
We’re a leading website design agency in Melbourne that’s committed to helping brands grow and scale online with top-notch work that’s guaranteed to get results. With our expertise, we will help enhance your web design, improve your online visibility, and increase your sales. Get in touch with us today to learn more about how we can best help!