If you have a small business and you want to make it big, we got one very short but just as powerful word for you: SEO. While that’s shorthand for three other words (search engine optimization), this powerful little process can blast your business into the stratosphere of success. Although it’s another thing to worry about in your digital marketing strategy, it’s definitely something worth your attention.
With SEO, you’ll be optimizing your website to search engine perfection. That means you’ll be driving in hordes of organic traffic from search engines, which means you won’t get spambots as visitors—instead, you’ll be increasing both the quantity and quality of your website traffic. Now, who wouldn’t want that?
Not convinced yet? Here are three reasons SEO is a game-changer in your digital marketing strategy:
It Connects People’s Search Queries With Your Business
Search engines function very similarly to libraries, except that they cater to a much larger user base—the entire world. Millions, maybe even billions of people go to the Internet in search of information on any subject you can think of. This can vary from general topics, like capitals of the world, to extremely niche questions, like whether a dog flea jumps higher than a cat flea.
The Internet matches each person’s keywords with information on websites that will answer their queries. The goal of SEO is to make sure that your website is among the first to pop up whenever someone inputs targeted keywords into a search engine. Only the most relevant and informative content will be connected with their queries, so knowing the process of SEO will definitely connect you to the right people—and that’s pretty much the goal of digital marketing.
It Boosts Your Ranking to First Page Stardom
Here’s another important thing to remember: just because your website matches your audience’s keywords, it doesn’t automatically mean your audience will be able to find you immediately. There’s a joke in digital marketing communities about burying bodies on the second page of a search engine because nobody ever goes there, which bears a grain of truth. People want the most relevant answers to their questions as fast as possible, so if they don’t see what they’re looking for on the first page, they’ll probably try a different query.
However, by properly factoring in SEO, you’ll progress well past the graveyard of page two and beyond and onto the paradise of the search engine’s first page. You’ll understand the algorithm of search engines like google and Bing to adjust your website and content to make sure you stay on stop—literally—of your competitors on the first page. The more relevant your content, the more trust and credibility you’ll bring to your website—and the higher you’ll rank, too.
It Improves Audience Engagement and Trust
Another reason SEO is the heart of your digital marketing strategy is that it helps you determine your content marketing plan. The goal is to cultivate an interest in your company and build a relationship with your audience, so by understanding SEO, you’ll discover what your audience thinks is relevant and what they couldn’t care less about.
Using SEO tools that analyse clicks, page views, and time spent on the page will help you measure user engagement throughout the different pages of your website. This will help you figure out what information is most popular among your users and build on that to create the content of similar quality. In fact, high-quality content is the quickest way to satisfy your audience and build your credibility. If users walk away with valuable information that adds substance to their lives, they’ll definitely come back for more.
Conclusion
SEO is so powerful that it can make or break businesses. If your small business makes it to the big leagues, then a clever use of SEO in your digital marketing strategy is one of the most reliable ways to stand out from the crowd and truly get your business out there. With your business enjoying more quality traffic and a higher search engine ranking thanks to SEO, other businesses just won’t stand a chance.
Looking for the best SEO agency in Melbourne? DMH Digital Marketing has what it takes to get you on the first page. From ad management to website design services, we’re well-equipped to fulfil all your digital marketing needs. Get in touch with us today to learn more!