There\’s no doubt that in today\’s society, social media is a large part of our lives. The aspect of being able to keep in contact with old friends, distant relatives and the latest in trends make social media a viable tool for communication. Social Media Advertising continues to grow and grow and its methods are consistently changing. Many small businesses now are realising the potential of marketing their business, services, and products on social media. They understand that this can set them apart from the rest of their competition. To begin to understand the jungle of Social Media Marketing and how it can work for your business, you need to know some of the reasons why it is so powerful. Let\’s go over 5 of those now.
Brand Development
Brand Development is crucial to any successful company. It\’s a brand that you first think of when you need a particular product or service. Hungry? You might think of McDonald\’s. Thirsty? Coca Cola would be one of the top products that come to mind. The development of a brand via a brand story makes your business more engaging with new and existing customers.
People love to hear a good story, so the idea behind a brand story is to convey your brand via storytelling (Udemy host some great courses on this). This is one of the services that we offer through DMH Digital Marketing, but the idea is giving people something that sets you apart from the rest. This could be your family history, how your business started, how you got into the industry and various other ideas.
A brand story is a central part of brand development and advertising for your business.
Increase Revenue
The second reason why social media is important for business is the ability to increase your revenue.
An increase in revenue can provide many facets of value for your company. Not only the obvious in having more capital, but also allows you to invest in growth for your company, or take your family and friends on a trip away.
Increasing your revenue from social media stems from such activities as building or growing a community/customer base and advertising your products or services. In using social media, you can specifically target certain demographics with tailored advertising to improve your chances of conversions and sales. We can show you how!
Further to this, you will also grow your authority in your field of business as people will be able to understand and know your brand more.
These are just some of the ways to increase revenue, but this is only a very high-level overview. The specific ways and methods of growing revenue for your business via Social Media are vast.
SEO
SEO? CPC? Foreign sounding acronyms?
There wouldn\’t be a doubt that most businesses out there aren\’t aware of what SEO means. And if they tried to find out, they would be opening a plethora of other acronyms and technical terms that would disinterest them.
But it\’s not that hard of a concept to understand at a basic level. SEO stands for Search Engine Optimisation, and essentially its the practice of optimising your website and information on the Internet so your business ranks higher on search engines, such as Google and Bing!
Most people will only look through the first (and maybe second) page to find a business or service that can solve their issue. SEO is, therefore, a critical part of ensuring your business is noticed.
Luckily, social media is a very key component of how search engines decide on ranking. They look through and ensure that you have a good presence on social media so they know the business is legitimate.
You need to ensure that by having accounts and profiles on the popular social media platforms, there is also consistency and regular posting on each of these platforms.
The inverse – you will end up on a results page that will take someone 15 minutes to find you. Most people only have an attention span of 7 seconds.
Engagement
One of the main reasons why social media began was engagement. People were looking for more convenient ways to keep in touch with friends, family, colleagues, and acquaintances no matter where they are in the world.
Fast forward a few years and now you see that everyone (and many businesses too) are using social media as a form of engagement.
People can now easily leave reviews for other people to see, message a business to see when they\’re open or just to window shop through their products while lying in bed. There is indisputable proof that social media is a key way of establishing and ramping up customer engagement
Since there is now a window view into how business interacts and service their customers, you need to ensure that any comments or reviews are responded to. While they are contacting a business entity of sorts on a platform initially intended for one-to-one human contact, they feel like they are listened to when your business responds to their comments or review.
Social media has revolutionised modern forms of communication and allowing people to voice their opinion. You need to make sure that you are a part of this realm and actively participating to gain new customers and keep current customers.
Interact with Customers in a new way
Finally, social media now allows customers to socialise and engage with your customers in new and exciting ways.
Go back only 10 years ago when social media was in its infancy. Most people would find your business in the Yellow Pages and call you to ask for information.
They may have also looked at your website. Gave good service? They\’d verbally pass around testimonials to their closest acquaintances when they saw them next
Now, people can easily leave a good (or bad) review on your Facebook page for all to see. They can also leave a review on Google that comes up right away when someone else looks for your business. Social media has now given a voice that can be loud enough for everyone.
Therefore, it\’s very important to socialise with your customers in this new way. Commenting on questions or reviews shows that person and others, that you are not just a normal business. You\’re showing you care about your audience when they are not even inside your premises.
We\’ve only scratched the surface here on Social Media. Managing this all yourself while trying to run a business is a BAD idea. DON\’T DO THIS!
There\’s a reason why I started DMH Digital Marketing. Its because I want to help businesses like your own grow. Not only with a website, but via social media advertising too. Let us take on something that you would need to invest a full-time employee on.
We really don\’t have that many spots left. This so we can focus on our clients 100%. If you\’re ready to expand your business and reach 10X more customers, click here for more information
Thanks for reading!